Anthony Guido is a practicing industrial designer and design educator focused on transformative products, services and systems. Anthony works in the development of creative, human-centered design tools and methods for learning how to learn in a rapidly changing world. Anthony began his hybrid career in design education and industrial design practice working in Europe, the U.S. and Japan for several large companies, start-up ventures and universities. Anthony has created and led industrial design studios on the east and west coasts of the U.S. and his design work has been published in design journals worldwide as the recipient of national and international awards for design excellence. Reflecting on a career of helping others to learn and grow, Anthony has realized that strategic sustainable development is a core value of his career and life.
Anthony Guido is a founding partner and co-director of grow-design, a Sustainable to Restorative™ industrial design firm with offices in Philadelphia and Los Angeles. From 2003 to 2011, this bi-coastal industrial design studio's focused on sustainable design innovations via design research and development of new materials, manufacturing and business strategies. Recent clients include Dansko Footwear, SimpleHuman Domestic Housewares, Mattel, Clean Agency, i2i Innovations, Elemental Herbs Cosmetics, Rittenhouse Sports Specialties, Emilcott Environmental Health + Safety, and the Philadelphia Urban Green Partnership. Grow-design sponsored green business networking in Philadelphia and Los Angeles through the founding and operation of local chapters of international ecological groups: greendrinks.org and o2 Ecological Design Network. Additionally, Anthony Guido served as an executive board member of the Lemon Ridge Community Garden, where design is being used to transform the Philadelphia urban environment through urban green space and education.
From 1991 to 2003, he and partner Jeannie Gerth operated Parallel Product and Development, San Francisco/Philadelphia, providing industrial design consulting for a variety of telecommunications, computing and consumer goods industries in the San Francisco Bay Area / Silicon Valley area and later in Philadelphia as well. Prior to this, Prof. Guido was a founding partner of an industrial design studio from 1987 to 1991 – also located in San Francisco – working with a similar list of high tech computer and consumer products companies such as Apple Computer, Okamura Steel Furniture, Optilink Telecommunications and others.
Anthony Guido was a founding faculty member of the California College of Arts Industrial Design department, where he taught from 1987 to 1991. One of the five original members to establish the first U.S. frog design office, Guido served as a designer and design director from 1983 to 1987 working in Europe, Japan and the U.S. for their international clients.
A graduate of the Ohio State University department of Industrial Design, he moved to Stuttgart, Germany, to begin a dual career in design education and industrial design practice. He has taught and lectured at Industrial Design departments of California College of Arts/San Francisco, Art Center/Los Angeles, Parsons-NYC, the Ohio State University/Columbus, Ohio, and the Akademie der Bildernen Kunst in Stuttgart, Germany. Prof. Guido received a master's degree in Strategic Leadership towards Sustainability (MSLS) from the Blekinge Institute of Technology in Karlskrona, Sweden, in 2012.
His design work has been published in several design journals worldwide as the recipient of national and international awards for design excellence. In the fall of 2003, grow-design was granted the Innovation Award for the Cradle to Cradle Eco-Design Challenge for E-Commerce Shipping Packaging and Logistics sponsored by the U.S. Environmental Protection Agency in partnership with McDonough Braungart Design Chemistry (MBDC).
What are your interests and passions?
I am truly interested in people and their basic human needs. Starting very early in my career I found that by better understanding people, their needs, and often the behaviour in the ways people satisfy these needs ― the design work we all do may be better informed and successful. Additionally, participatory design process types are of a particular interest as well to assist with co-creating solutions with and within local communities.
I am driven to better understand the problem and solution spaces of ‘’strategic sustainable development’ ― now evolving towards resiliency in our complex global condition.
Of your work in the world of design, what is some of which you are most proud? Why?
I am most proud of creating a functional and inspiring hybrid working model between Industrial Design practice and academic work.
Early in my career I took the chance of moving to Germany, where I worked as a drawing instructor. Being there allowed me to serendiptiously join frog design, the design firm that would soon be responsible for creating a new design language and direction for Apple Computer ealy in the 1980’s. This work was pretty important at establishing Apple as a design driven company. Following this I established 2 design studios (one in San Francisco and one in Philadelphia) to work primarily in the fiber optic technology world that is the functional backbone of the internet as we know it today. Due to a growing concern and interest in whole systems design, I co-founded one of the first US ‘sustainable to restorative’ design consultancies to serve large to small business enterprises from our bi-coastal design studios. During all this professional design consulting service work I maintained an academic teaching practice as well.
What is “product design” today?
For me, Product Design is Industrial Design and vice versa.
I believe design should always be performed with a heightened sense of ethical responsibility and conscientiousness. I believe there must be a balance of responsibllity and care for people, planet, and ethical sharing of all types of resources (physical, financial, intellectual, etc.) What is the most optimal way for a Product Design to understand and engage these conditions?